Who We Help

Built for Businesses That Need More Clarity From Their Numbers.

Every business operates differently — and its accounting should reflect that.

Wafra supports Singapore SMEs with practical accounting and financial management solutions designed around how their businesses actually operate.

From growing SMEs to renovation and project-based companies managing multiple jobs at once, we help business owners gain better visibility over their numbers.

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Understanding Your Business

Accounting Isn’t One-Size-Fits-All.

A retail business manages inventory.

A service business manages billable work and operating expenses.

A renovation company manages deposits, progress payments, variation orders, suppliers, subcontractors and multiple projects running simultaneously.

The accounting fundamentals may be similar — but the financial information each business owner needs can be very different.

At Wafra, we start by understanding how your business makes and spends money before determining the accounting and reporting structure you need.

We don’t just want to know what industry you’re in. We want to understand how your business works.

Our Specialisation

Renovation, Interior Design & Construction

Project-based businesses have financial challenges that traditional accounting reports don’t always make immediately visible.

Every project has:

  • A different contract value
  • Different payment milestones
  • Different material requirements
  • Different suppliers
  • Different subcontractors
  • Different variation orders
  • Different timelines
  • Different profit margins

Wafra helps bring these moving parts together so business owners can understand both:

How the company is performing

And

How individual projects are performing.

Explore Project Financial Management

Trusted by Project-Based Businesses

Royal Builders Pte Ltd

Renovation & Construction

Cornerstone Studios Pte Ltd

Interior Design

From Signed Contract to Final Collection

01

Quotation

02

Signed Contract

03

Customer Deposit

04

Supplier / Material Commitments

05

Project Commences

06

Progress Payment

07

Variation Orders

08

Subcontractor Payments

09

Project Completion

10

Final Collection

11

Project Profitability

Every stage creates financial activity. Without proper project-level tracking, it becomes difficult to determine exactly how much has been collected, how much remains outstanding, what costs have been committed and what margin the project is actually generating.

Financial Visibility

Can You Answer These Questions About Your Projects?

01

How much have we collected from this project?

02

How much is still outstanding?

03

How much have we committed to suppliers?

04

How much have we paid subcontractors?

05

How much did the variation orders add to revenue?

06

How much did those variations add to costs?

07

What is the current gross profit?

08

What is the project's gross margin?

09

Which projects are performing better than others?

If these answers require spreadsheets, WhatsApp messages, bank statements and several people to piece together... your business may need better project financial visibility.

Beyond Project-Based Businesses

Supporting SMEs Across Different Industries

While project-based businesses are a key area of Wafra's specialisation, our core accounting and financial management services can support SMEs across a range of industries.

01Wafra Specialisation

Renovation & Interior Design

For businesses managing multiple renovation projects, customer progress payments, variation orders, suppliers and subcontractors.

Key Needs

  • Project Costing
  • Project Profitability
  • Cash Flow
  • Management Accounting
02Wafra Specialisation

Construction & Contractors

For contractors and subcontractors managing project revenue, direct costs, supplier commitments and payment cycles.

Key Needs

  • Project Financial Management
  • Cost Tracking
  • Receivables & Payables
  • Cash Flow
03

Professional Services

For consultants, agencies and service businesses requiring organised accounting and better visibility over profitability and operating costs.

Key Needs

  • Monthly Accounting
  • Management Reporting
  • Cash Flow
  • Budgeting
04

Retail & E-Commerce

For businesses managing transaction volumes, operating expenses, payment platforms and financial reporting.

Key Needs

  • Bookkeeping
  • GST Support
  • Management Accounts
  • Financial Reporting
05

F&B Businesses

For businesses managing frequent transactions, suppliers, labour and significant operating costs.

Key Needs

  • Bookkeeping
  • Expense Monitoring
  • Cash Flow
  • Management Reporting
06

Growing SMEs

For business owners who have outgrown DIY bookkeeping but may not yet require a full internal finance department.

Key Needs

  • Monthly Accounting
  • GST Support
  • Management Reporting
  • Budgeting & Forecasting
Not Just Your Industry

Where Is Your Business Today?

The right financial support also depends on the stage of your business.

Starting

Building the Foundation

You need:

  • Organised bookkeeping
  • Basic accounting structure
  • Expense tracking
  • Compliance readiness
Growing

Gaining Visibility

You need:

  • Monthly accounts
  • Management reporting
  • Cash flow monitoring
  • Budgeting
Scaling

Building Financial Control

You need:

  • Financial KPIs
  • Budget vs Actual
  • Cash flow forecasting
  • Project profitability
  • Cost analysis
Established

Improving Financial Intelligence

You may need:

  • Management reporting
  • Financial analysis
  • Forecasting
  • Project margin analysis
  • Management-level financial reviews
FoundationVisibilityControlInsight

Company Profitability Is Only Half the Story.

Company View

  • Revenue
  • –Cost of Sales
  • =Gross Profit
  • –Overheads
  • =Net Profit

Project View

  • Contract Value
  • *Variation Orders
  • =Revised Project Revenue
  • –Materials
  • –Suppliers
  • –Subcontractors
  • –Direct Labour / Project Costs
  • =Project Gross Profit

Project Gross Profit ÷ Project Revenue = Project Margin %

Both views matter.

Company accounting tells you whether the overall business is profitable.

Project accounting helps you understand where that profit is actually coming from.

Explore Project Financial Management
Sound Familiar?

Sometimes the Problem Isn't Sales. It's Visibility.

“We're busy, but I don't know where the money is going.”

“We have many projects but don't know which ones are profitable.”

“Customers owe us money while suppliers need to be paid.”

“My accounts are always months behind.”

“I only look at my numbers during GST or year-end.”

“Sales increased, but our cash position hasn't improved.”

Why Wafra

We Understand More Than Transactions.

Business Understanding

We look at how your business operates before determining what financial information you need.

Project-Based Experience

We understand the moving financial components involved in renovation, interior design, construction and project-driven businesses.

Practical Reporting

Financial reports should help business owners understand their businesses — not create more confusion.

Scalable Support

Start with bookkeeping and accounting, then add management reporting, cash flow and project financial management as your business grows.

Not Sure If Wafra Is Right For You?

Let's Find Out What Your Business Needs.

What best describes your business?

Your Business. Your Numbers. Clearer.

You Know Your Business. We Help You Understand the Numbers Behind It.

Whether you’re running multiple renovation projects, growing an SME or simply trying to gain better control of your accounts, Wafra starts by understanding how your business works.

Complimentary initial discovery • No obligation • Singapore-based support